See My Skin Cannes Lions 2022

Vaseline® created See My Skin: the only database designed to search conditions on skin of color. All in an effort to build the world’s most diverse medical image library. The visual board captures the purpose and story behind the campaign, pulling prominent stats and imagery to guide the viewers. See My Skin would go on to win a Gold and Bronze Lion.

Creative Team: Executive Creative Director- Matt Zavala, Creative Directors- Cassandra Shuber(Art)/Daniela Marino(Copy), Designer- Justin Hong

Award Submission, Branding, Marketing, Strategy, Digital, Print

See My Skin won a Gold Lion in Sustainable Development Goals Prosperity and a Bronze Lion in Health & Wellness Consumer Products Promotion. Leading representatives of Edelman attended the event and took the stage.