Details

The Mishigami is a 1,121 mile (or 484 mile) long ultra-cycling course that takes participants around the shores of Lake Michigan while passing through four neighboring states. The race begins and ends in Chicago, building a community of cyclists who gather once a year to take on the challenge together.

I worked directly with event founder Jack to establish a new visual identity for the brand which included guidelines for the logo, color, type, digital/print materials.

Credits

Creative/Design: Justin Hong

Photography: Cody Schlabaugh