Icy Hot Newark Comebaq Court

In line with Icy Hot’s purpose to “Help Everybody Rise from Pain,” the brand is committed to driving change, in partnership with The Shaquille O’Neal Foundation, through its ongoing Comebaq Courts campaign, created to help underserved communities get back in the game. Through partnership with local government leaders, Comebaq Courts is rehabilitating basketball courts, to give more communities spaces to be active again and future athletes to work towards their goals.

Creative Team: Executive Creative Director- Zac Rybacki, VP Creative Director- Adam Kitzmann, Associate Creative Director- Keanon Pearson, Designer- Justin Hong

Branding, Marketing, Print, PR

Banners and flyers created to engage the community in the reveal of the Newark Comebaq Court.

Social and press coverage for the launch of the Comebaq Court. Highlighting Shaq’s involvement and the gathering of the community.