Dove Ultimate Drop Sites

Dove partnered with Edelman to create meaningful and engaging drop sites for their new “Dove Ultimate” product line. The drops consisted of Dove brand ambassadors standing by beauty fridges in front of multiple beauty shops around downtown NYC. People who stopped by had the chance of grabbing a complimentary sample and learn more about the offerings.

Creative Team: VP Creative Director- Annie Elliott, Creative Directors- Cassandra Shuber(Art)/Daniela Marino(Copy), Design Director- Kelly Salih, Designers- Justin Hong, Karen Khouth, Leslie Wallick

Marketing, Print, Digital, PR

Dove partners visited drop sites and shared their experience on Instagram. Giving viewers who were not aware of the drop insight on the new product it’s purpose.