Details

The team was tasked with creating the social campaign #AlaskaSeafoodHacks. A social series highlighting seafood handling and cooking tips. The campaign also encouraged the audience to use the hashtag to share their personal hacks online. The campaign lived across Instagram and Pinterest. The visual language was developed and implemented in static and influencer video deliverables.

The account and strategy personnel directed the design and copy for the campaign. The copywriter explored concise ways to phrase the content while the designer created the visual system.

Credits

Account: Tessa Ward

Strategy: Clint Jensen

Creative: Sean Peecook

Design: Justin Hong